• Expert in multi-channel marketing; experience at Passionato, BSO, 1800FLOWERS.
  • Learned basic marketing, branding, research, promotion, and sales at P&G.
  • Senior manager (CEO, CMO) of several successful startups. Entrepreneurial style
  • Honed creative advertising development skills with Dannon, Sony, the BSO, and 1800FLOWERS.
  • Experience with luxury and food items (classical music subscriptions, downloads, and flowers; yogurt, peanut butter, cake mix).
  • Hands-on understanding of all Internet marketing, including Search Engine Optimization (SEO), Google AdWords and AdSense, as well as digital distribution, social media, community building, video, Facebook, and Twitter.
  • Considered an excellent team builder/trainer/mentor. Collaborative style.
  • Substantial international experience, including working/living in London, Munich, and Sydney. Expert on cross-territory marketing and people management.


Passionato –President - E-commerce site - London, UK and Montclair, NJ.


  • Strong Project Management skills: hired team, and built website in less than 12 months.
  • Built customer base to over 50k with virtually no marketing expense, revenue to $2M.
  • Ran all digital media, including SEO, Google Paid Search, Twitter, Facebook, etc.
  • Great Presenter: raised $4M from angels and venture capital firms.

Baltimore Symphony Orchestra - President and CEO.


  • Re-positioned organization with new TV advertising, new mail pieces, and email.
  • First gains on both subscriptions ($200+ packages) and single tickets in 10 years.
  • Opened new hall in Washington, DC (Strathmore) First year sales 95+% capacity.
  • Early adopter of digital marketing to build business on an ROI basis (Facebook, AdWords).

Venture Strategy Partners- Marketing Consultant/President ($200M+ venture capital fund). ($200M+ venture capital fund).

  • MusicNow - President. Chicago, IL. Staff of 50. 2001-03. Turned around fund investment.
  • Managed distribution relationships with Microsoft and Clear Channel.
  • Negotiated innovative contract with major labels/publishers, first $.99 downloads.
  • Venture Partner/Marketing consultant- consultant to portfolio.
  • Acting Chief Marketing Officer of flooz.com; made commercials with Whoopi Goldberg and achieved awareness of 70% of Internet users.
  • Board Director/Marketing Consultant to two traded UK companies.

GeoCities-Vice President, Marketing - Santa Monica, CA.

  • Part of the team that took the company public and sold it to Yahoo! for $4.3 Billion. 1998-99.
  • Re-positioned brand/look and feel.

1800FLOWERS-VP Marketing and Sales - Westbury, NY. $150MM company, 25 staff. 1997-98

  • Developed innovative advertising campaign; supervised multi-channel communications;
  • Increased revenue by 15% on an ROI-justified basis.

Sony Music Group (formerly BMG) New York, Munich and Sydney

  • President of BMG Australia. Managed staff of 140 in this $60MM company.
  • turned around perennially unprofitable operation.
  • RCA Victor- Senior Vice President of Worldwide Marketing. Managed staff of 120, with 60 reports matrix-‐managed in over 40 countries.
  • doubled revenues (From $60MM to $120MM) in a declining market.
  • intensive exposure to international markets, especially Europe, China, and Japan.

Whitney Foods- President - Jamaica, NY.

  • Turned around very unprofitable business formerly owned by Kellogg. Eliminated deep discounting; developed award winning advertising.

Dannon Company- Vice President of Marketing - White Plains, NY.

  • Doubled revenue in 4 years; created new successful advertising campaign.

Procter & Gamble Company- Brand Manager - Cincinnati, OH.

COMMUNICATION EXPERIENCE Supervised production of marketing materials for Baltimore Symphony Orchestra.

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MIDEM Conference Passionato won best startup award. Cannes, France.

Addressed the Maryland Legislature to successfully deflect artistic spending cutbacks. Made speeches at least several times/month to various interested groups.

American Symphony Orchestra Conference - Central role in keynote presentation which we delivered on stage to over 3000 people.

Spokesman for MusicNow - appeared in the NY Times, Wall Street Journal, on the cover of Billboard, on live Tech TV, as well as CNN. Also panel speaker at Plug-‐In conference (NY, LA) , WebNoise, etc. Frequently quoted by Jupiter and Forrester research concerning trends in music and technology.

PERSONALMarried, three grown children. Some French, German, and Spanish. Have run two marathons. Avid cyclist and traveler, wine collector; extensive knowledge of music, film, literature, and sport. Former Board member, NIFTE (National Institute for Teaching Entrepreneurship).